What İs Schema Markup
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What schema markup actually is
Schema markup is structured data you add to your HTML that tells search engines what your page is actually about. A recipe page, a product page, and a job posting all look like “a page” to a plain web crawler. With schema, they become a recipe, a product, and a job — each with their own structured fields and each eligible for rich results in search.
JSON-LD vs microdata vs RDFa
The payoff is real. Pages with valid schema can earn star ratings, FAQ accordions, price displays, breadcrumbs, and knowledge-panel entries — all of which expand the listing and push competitors off the screen. This guide covers what schema is, which types matter, and how to implement it without breaking your site.
The schema types worth your time
Google’s spam policy requires schema to describe content that is actually visible to the user. Claiming a 5-star rating in schema that doesn’t appear on the page can earn a manual action and tank rankings. The rule: if it’s in the schema, it should be on the page too.
FAQPage is the fastest win
Having both Article and NewsArticle schema on the same page, or two Product blocks for the same product, confuses crawlers. Audit old pages before adding new schema — WordPress plugins sometimes auto-add their own markup that collides with yours.
How to add it to your site
Review schema availability in your vertical. Recipe schema is useless for a SaaS site; Product schema is pointless on a blog. Pick the two or three types that map to your content and implement them well. Twenty half-broken schema blocks are worse than two correct ones.
Validate before you ship
Google Search Console has an “Enhancements” section that shows every schema type it detected on your site, plus errors and warnings. Check monthly. Any new error usually means a template change broke the markup on a whole section of pages.